The Rise of the Micro Influencer

The Rise of the Micro Influencer

PR campaigns - social-media

Influencers have changed the face of PR campaigns over the past few years. Where once brands used celebrities to promote their products, social media influencers are now becoming increasingly important as they often have a closer connection to their audiences.

For travel companies and hotels on smaller budgets, micro-influencers, who have a smaller number of followers are also worth considering to reach niche audiences as engagement is often better. This has been proven in a recent study which shows that influencers with less than 1,000 followers typically have a “like” rate close to 8%, while those with 1,000 to 10,000 followers have a “like” rate of 4%

The trend continues as follower count rises: Influencers with 10,000 to 100,000 followers showed a 2.37% “like” rate, while those with 1 million to 10 million followers had a “like” rate of 1.66%. Comment rates followed a similar pattern.

So rather than pay one influencer £5,000, companies could pay ten micro influencers £100, save £4,000 and receive better engagement rates.

If you’d like to talk to us about the influencers that are right for your brand, please get in touch.

Choosing Your Influencers Carefully

Choosing Your Influencers Carefully

asians-angelababy-3862x2898-wallpaper-2258271Christian Dior fans in China reacted angrily to the appointment of its first brand ambassador there, Chinese actress Yang Ying aka Angelababy. Yang Ying, has been called the “Kim Kardashian of China”.

Almost immediately upon publication on Dior’s official Weibo (a Chinese microblogging website similar to Facebook and Twitter) the news exploded on China’s social media with Dior fans saying “Why did Dior decide to destroy its high-end public image?” Another person said, “It’s time for me to say goodbye to the brand that I’ve loved for more than 10 years.”

We work increasingly with celebrities, bloggers and vloggers and in deciding which influencer is right or wrong for a client  we assess who the client’s target market is, what the brand values are, and how that matches up with the ambassador’s image and their followers.

For more information on Influencer Marketing please visit or contact our experts: +44 (0)20 8614 7509 / info@p1communications.com