Property Marketing and PR | The Luxury Property Show
P1 worked with the organiser of The Luxury Property Show in 2015 to market the event, drive visitor numbers, and handle media relations.
Initiatives included arranging for the electric motor car company Tesla to be at the show offering test drives, as an extra draw for guests, and organising seminar speakers.
P1 Communications liaised with all exhibitors to find out news stories and fed the information to the media. During the event itself we hosted a number of journalists and introduced them to exhibitors.
Prior to the show P1 carried out a that involved eshots to targeted mailing lists, advertising in media, leaflet drops, social media and PR.
P1 helped to script and direct a video to help market the shows in future years.
Feedback from exhibitors was positive, as shown in the exhibition video, and many have rebooked for the following year.
P1 has been retained to promote the show in 2016.
Eddie Sikora, Organiser of the show said:
“The Luxury Property Show used P1 Communications for the visitor promotion of its 2015 show. The level of service received prior to, during and after the show was excellent and we are delighted to be working with them again for the 2016 show.”
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