The Landings, St Lucia is a private marina development of 231 luxury freehold apartments near Rodney Bay. Our challenge was to launch the development into the UK and Irish market and generate considerable sales interest in the properties.

The Action

• Press trip for 11 journalists representing including The Times, The Observer, Financial Times, Investment International, Daily Mail , Daily Express, Money Observer, The Sunday Business Post, The Herald
• Proactive feature placement picking up on topical themes eg. Cricket World Cup, Benefits of Buying in a Marina Development
• Market comments on the property market in the Caribbean
• Press releases on all newsworthy developments

The Results

• Jan 2005 – Dec 2005 - 38 articles in national, regional, property, inflight, investor and business media reaching 51 million people (readership figures), worth £258,000 in terms of media space
• Directly generated property sales of US$5.6 million
• Awarded Bentley International Property Award for ‘Best Caribbean Development’ and ‘Best Marina Development’
• Homes Overseas Winner 2005 – Best PR Campaign

Click here to view article by The Observer
Click here to view article by The Times
Click here to view article by The Financial Times