This lakeside boutique hotel in the heart of Mont-Tremblant wanted to sell its one and two
bedroom apartments on a freehold buy-to-let basis. P1 Communications were asked to communicate the desirability of the area, promote the advantages of the apart’hotel model of investment and generate considerable sales interest in the properties for sale.

The Action

• Press trip for 5 journalists representing The Daily Mail , Daily Express, The Herald, Homes Overseas Magazine and Sunday Business Post
• Leveraged the popularity and charisma of Olympic Canandian Skier Peter Duncan to promote the development
• Proactive feature placement picking up on topical themes
• Market comments on the property market in Canada
• Press releases on all newsworthy developments
• A series of one to one press briefings

The Results

• June 2005 – Jun 2006 - 40 articles in national, regional, property media reaching 40 million people. The equivalent advertising cost would have been £685,000 in terms of column inches achieved
• Generated 211 sales leads
• Le Grand Lodge was voted one of the top 10 golf resorts in the world by A Place in the Sun magazine, a widely read overseas property magazine
• P1 Communications won a CNBC International Property Award for ‘Best PR Campaign’ Canada

Click here to view news article by The Mail
Click here to view news article by The Independent
Click here to view news article by The Times Bricks and Mortar