This development is a beautiful vineyard estate in the Languedoc-Roussillon area of France. Spread over 17 acres, the development is an extension of the existing village of St Laurent. P1 Communications was engaged to launch the development, generate interest in the Languedoc region and sales enquiries.

The Action

• Organised several press trips for journalists representing The Times, The Observer, Sunday Telegraph, Evening Standard, Irish Times, Manchester Evening News and Homes Overseas.
• Proactive feature placement picking up on topical themes.
• Distributed various press releases, one with a sample of the local wine and phone follow-ups.
• Prepared market comments on the property market in Languedoc and the French leaseback scheme.
• Publicised an interview with the local mayor who is supporting the development in the community.
• Case studies interviewed and pitched to the media
• Prepared advertorials

The Results

• December 2006 – October 2007 – 40 articles appeared featuring Les Jardins in newspapers such as Sunday Telegraph, The Sunday Express, The Independent, Daily Telegraph, Irish Times, The Scotsman, the Sunday Times, Mail on Sunday and Irish Mail on Sunday, The Wall Street Journal, Sunday Business Post, The Times, Sunday Telegraph, The Observer, Manchester Evening News and Evening Standard.
• The media reached 33,265,622 people (readership figures), and this was worth £727,830 in terms of media space.
• The campaign generated over 500 sales leads.
• As a result P1 was retained to provide PR services for the client’s next project.

Click here to view article in the Irish Times
Click here to view news article by The Times Bricks and Mortar
Click here to view article Sunday Telegraph