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Forward-Thinking 60-Somethings Are ‘Right-Sizing’ To Luxury at Wadswick Green


Developer Rangeford Holdings is championing the idea of retirees ‘right-sizing’ rather than ‘down-sizing’ which is showcased in the aspirational homes at Wadswick Green;a new village for the 60+in Wiltshire. Many of the key design aspects of the new homes are in-line with The Royal Institute of British Architects (RIBA) 2012 findings on ‘The Way We Live Now’, which highlights the need for more living space in new homes to accommodate much loved furniture and possessions.

In its Housing Futures report (Sep 2014),Strutt& Parker states the largest problem facing the housing industry in the UK is under occupancy and pinpoints ‘Tumbleweeders’ at the root of the problem. Across the UK, 47% of privately owned households are Tumbleweeders occupying houses that are too large for them. Therefore, the challenge is to build more homes that the older generations are prepared to downsize to.


Mr Peter Ford, Chairman at Rangeford Holdings and Developer of Wadswick Green says:

“The ‘baby-boomers’ generation is growing fast, with Euromonitor forecasting their spending power to reach $15 trillion by 2020. This group(currently aged between 50 and 68 years) is widely associated with privilege and were the wealthiest, most active, and most physically fit generation up to that time. With a liking for increased consumerism, the majority are not willing to compromise and looking to improve their lifestyle to suit their life stage at 60+.We have anticipated this demand by providing modern luxuriously designed homes with elevated services at Wadswick Green for forward-thinking ’60-somethings’ looking to right-size.”

RIBA identifies some key consumer needs from 21st century housing that are found in homes at Wadswick Green including: large windows for natural light, private outdoor space, adaptable living space for socialising and layouts to take into account technology used within the home.


Daphne Johnston (65), a recent purchaser of a 2-bedroom Courtyard Apartment (£345,000) at Wadswick Green says:

“My husband, Leon (67 years) and Icurrently live in a modern open-plan bungalow and were delighted to view and choose an apartment with a light contemporary interior, overlooking beautiful countryside and with generous and well thought out spacing and avenues between the different apartments. We have chosen a first floor apartment to fully appreciate the mature trees that are preserved on the site and the woodlands and fields beyond, while maintaining our living accommodation on one floor.

“We are so impressed with the floor to ceiling windows at each end of our open-plan living area and theprivate outside balcony area. With up to date insulation and underfloor heating,we can be warm and cosy whilst enjoying the open vista throughout the seasons. We have always lived in rural areas and the tranquillity of the village setting, with no passing traffic noise, appeals to us.

“We look forward to walking to the restaurant/cafeand bar in the Pavilion and to maintaining our levels of fitness with a warm swimming pool and gym. The self-containment of the village, with so many facilities at hand, and its position close to many country walks and interesting places to visit offer us a freedom to choose our lifestyle, whatever the weather. Although we currently are in very good health, the on-site healthcare facilities are also a safety cushion should we ever require them.”

Wadswick Green will comprise of246, one, two or three bedroom apartments, set over 25 acres of woodland. The wealth of leisure amenities is a key benefit of owning a property at Wadswick Green and facilities will rival those of a five star hotel.A luxury concierge-style service isprovided and a discreet, personalised 24 hour care and support service will be available onsite by MHA, one of Britain’s largest and trusted charitable care providers. Conveniently, there will also be private consultation rooms for visiting GPs.

Prices: For Courtyard apartments, 1 bed £285,000; 2 bed £345,000; 3 bed £490,000 including parking. For Pavilion apartments 1 bed £205,000 and 2 bed £245,000. There is a mandatoryannual service charge depending on the size of the apartment.


*Sales and marketing expertise on Wadswick Green is supported by a new partnership with Saga.


See: www.wadswickgreen.co.uk




Captions for photos (L-R): Village Pavilion: pool / Courtyard Apartment: open-plan living / Courtyard Apartment: double-aspect windows / Village Pavilion: central facilities


Rangeford Holdings (www.rangeford.co.uk):

Rangeford Holdings specialises in new villages and communities for people 60+. Their mission is to create beautiful, contemporary communities with excellent services and amenities that help people 60+ enjoy life to the full. Rangeford has substantial development funds to deploy via its partnership with Octopus Investments Limited; a UK fund with over £3bn under management. Octopus is keen to invest significant capital into the UK retirement and healthcare sector and has selected Rangeford as its platform funding partner.


MHA (www.mha.org.uk):

MHA is an independent charity providing care, accommodation and support services for 16,000 older people throughout Britain. Over nearly 70 years MHA has built up a reputation for meeting the highest standards of care and facilities and is now one of Britain’s largest charitable care providers and among the highest rated in the country. The dedicated work of 7,000 members of staff is enhanced by the commitment of 4,000 volunteers. Together they fulfil the mission to improve the quality of life of older people.


Sales Enquiries: Wadswick Green, Web:www.wadswickgreen.co.uk / Tel: +44 (0)1225 805737


Media Enquiries: P1 Communications Tel: +44 (0)20 8614 7504 or Email:caroline.burnett@p1communications.com