Leading Retirement Property Specialist, Cognatum, Appoint P1 Communications
Property and travel specialists P1 Communications has been appointed by upmarket retirement property company Cognatum to handle consumer and trade PR activities in the UK.
The campaign’s key aims will be to promote Cognatum’s property portfolio of sixty private estates, as well as positioning Cognatum as the leader in exclusive retirement property for the 55+ market within the UK.
Cognatum was formed in 2010 following a merger of the English Courtyard Association with The Beechcroft Trust. All the private estates are in prime locations and set in beautifully landscaped gardens.
As well as traditional PR activity, P1 will also be tasked with implementing a new social media strategy, and delivering daily content.
The account will be led by Managing Director, Vicky Goodall, who said: “Much of the nation’s wealth is currently in the hands of the older generation, and there is a real shortage of quality property available for this market. We’re delighted to be promoting such a wide portfolio of beautiful and well-run properties.”
For further information see www.cognatum.co.uk.