London Media Tour
We had a productive couple of days with our client Tim Swannie, a Director of the French home buying agency Home Hunts, who made a special visit to London for a bespoke media tour we organised.
Already, this has resulted in substantial national media coverage in The Times, The Daily Telegraph and Financial Times, boosting our client’s profile.
Timing it just before the French election, for maximum media interest, we set up and accompanied our client on interviews with several leading journalists and property editors. In addition to the titles mentioned above, these also included the Evening Standard, International New York Times, French Property News and A Place in the Sun.
We pitched several story ideas and provided comments on various aspects of the French property market.
With communication now dominated by emails and the internet, we find that nothing beats a good old fashioned face-to-face meeting, and thankfully that’s now bearing fruit for our client.
Tim Swannie, Director at Home Hunts said: “Thanks very much to Vicky and the team at P1 for the hard work in setting up all of the recent press meetings in London. We had an intense two days of meetings with journalists from a wide range of publications. All the arrangements had been made beforehand and the trip went like clockwork, it was a really interesting and enjoyable couple of days.
The immediate response to the trip has been really positive, we have already seen some great results, many articles have been published which have led to some interesting enquiries and there are several more articles to come over the next couple of weeks, we also have a press trip to France booked in June for The Times which we are really looking forward to.
As well as the ongoing articles, it was really useful to meet the journalists face to face, it definitely helps to be able to put names to faces, and will no doubt make communication much smoother for future articles too. Thanks again P1, looking forward to the next London trip already.”
If you’d like us to arrange a similar tour for you, please get in touch with out Property PR specialists.