Client development 71% sold / reserved following successful media campaign

Case study: Client development 71% sold / reserved following successful media campaign

 

Our Austrian property client, Kristall Spaces, required an impactful PR strategy to drive sales enquiries for a luxury off-plan ski development in the Alps, featuring 28 residences. P1 generated more than 100 pieces of coverage in the UK and internationally with a combined advertising value equivalent of over £360,000.

In addition, we wrote and submitted an award entry at the International Property Awards 2016-2017, securing a 5-star Award in the category for “Best Apartment in Austria”.

Today, the development is fully built with only 8 apartments left for sale.

Sample campaign results:

KS coverage samples

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