Trame di Lunigiana Launches in the UK

Making the Tuscany region of 100 castles more accessible

Trame di Lunigiana, a platform to book tours and cultural experiences in Tuscany’s north western Lunigiana region, in Italy, launches into the UK market this Autumn. For the first time visitors can access off-the-beaten track experiences by independent providers through one central website.

Lunigiana is a less known region in Tuscany stretching from the colourful coastal town of Lerici to the small Renaissance village of Fivizzano in the Apennine Mountains. From the cultured city of Pontremoli to the Candia hills covered in vineyards and olive groves, the picturesque mountain scenery and the 20km stunning coastline can now be explored by visitors with ease.

Trame di Lunigiana offers users an authentic travel experience showcasing Tuscany’s regional history, culture, art and cuisine. Home to over 100 medieval castles and Romanesque parishes, the website will allow travellers to plan their own unique travel experience matching their interest with reliable travel tips and proposals.

Central to the platform are several experiences that enable guests to take in the highlights of the region on horseback, by foot, electric bike or on an unforgettable Vespa tour. These can all be booked directly on the new website and include:

Authentic Cooking Classes – Taking place in the kitchen of the magnificent Fosdinovo Castle local chef Mirella will show guests how to cook delicious Lunigiana recipes, after a visit to the local Sarzana market. Prices start from €75 (approx. £53) per person.

Gulf of Poets on a Vespa – A scenic tour on a 50CC original Piaggio scooter takes visitors through the fisherman’s villages of San Terenzo and Tellaro, the narrow streets of Lerici and high-up into Montemarcello Magra Natural Park to admire the beautiful coastline. The many poets that lived and took inspiration from the region included Percy Shelley and his wife Mary Shelley (author of Frankenstein), David H. Lawrence, Henry James and Eugenio Montale. Prices start from €85 (approx. £60) per person. Alternatively visitors can take an electric bike tour of the region.

Horse Back Castle Tour – Visitors can go back in time with a horse-back tour of the castles along the scenic Via Francigena and enter on horseback inside the Fosdinovo Castle, as knights and noblemen once did in medieval times. Prices start from €95 (approx. £67) per person.

Pilgrims Tour of Via Francigena  – A three day walking tour on part of the walk trodden by pilgrims from all over the world for almost a thousand years on the Via Francigena as they passed en route to Rome. On this incredible journey, guests will visit the famous monasteries and abbeys along the route and stay overnight in rural accommodation. The price for the pilgrim tour is available upon request.

The Tuscan city of Pisa is roughly a 45 minute transfer to Lunigiana. British Airways, easyjet and Ryanair fly direct from the UK to Pisa during the summer months.

The Tuscan city of Florence is roughly a one and a half hour transfer to Lunigiana. British Airways and Jet2.com fly direct from the UK to Florence during the summer months.

For more information on tours and cultural experiences in Lunigiana visit www.tramedilunigiana.it/en

-ENDS-

Images available on request

Notes to Editors

Trame di Lunigiana is a new non-profit social enterprise, created by independent providers, to promote the Lunigiana region of western Tuscany. Focusing on the artistic, historic and cultural offerings available to visitors, an innovative online platform allows travellers’ access to accommodation facilities, tours and cultural experiences in the region.

Trame di Lunigiana is the winning project of the ARS contest (Art to Promote Social Employment), launched by Fondazione Italiana Accenture and recognising the best idea in the field of social innovation.

Media Information:

Jenna Osborne, P1 Communications

T: +44(0)20 8614 7505

E: jenna.osborne@p1communications.com 

Vicky Goodall, P1 Communications

T: +44(0)20 8614 7503

E: vicky.goodall@p1communications.com