Working with the UK’s Most Influential Fitness Star


Joe Wicks

We were delighted with the results of a recent campaign with Joe Wicks aka ‘The Body Coach’.  With a following of 7.8 million across all social media channels, Joe was listed by Forbes magazine as the most influential fitness star in the UK and the fifth in the world. P1 arranged the campaign for client, Heritage Le Telfair Golf and Wellness Resort in Mauritius.

We agreed with Joe prior to his trip what his output would be on each social media platform. Joe over delivered for us and we saw high levels of engagement (846,000 people) across Facebook, YouTube, Snapchat, Instagram and Twitter from his followers. It provided a huge boost to our client’s own social media following, showcased their wellness facilities to millions, and increased enquiry traffic tothe website to find out more about the resort.

Joe was a perfect influencer to showcase our client’s culinary offering, wellness and fitness facilities. He has built a fitness empire showing people how to get “Lean in 15.”. His concept is based on HIIT workouts and 15-minute recipes, which he shares through quick and snappy Instagram videos and cookbooks. The recipes are tasty and easy to put together, yet part of a diet plan that he credits for his own fit lifestyle.

Joe is one of a network of influencers that we work with, so if you are interested in organising a similar campaign, please get in touch with our Influencer Marketing experts.