Case Study

Wadswick Green – Later Living Village

Overview

Wadswick Green is a contemporary later living village set over 25 acres in the rolling Wiltshire countryside. All of the stunning apartments and grounds have been designed with the needs of over 60s in mind to help promote independent living, and it’s this, together with the incredible sense of community, that makes it stand out as an award winning retirement village. Buying property at Wadswick Green is a ‘lifestyle investment’, with an abundance of amenities and activities on offer for an enriched life. Communal facilities include a swimming pool with Jacuzzi, sauna, steam room, gym, spa and hair salon. The village is also home to The Greenhouse Coffee Shop and Restaurant, which is well known in the local area.

We have been working with Wadswick Green since 2014.

Campaign Objectives

  • To raise awareness of the village and the lifestyle it offers
  • To challenge perceptions regarding retirement village living
  • To drive sales leads
  • To position Rangeford Villages, the developer behind Wadswick Green, as a leader in the Retirement Property Market in the UK

Activities

  • Media Relations – Press releases, comments on retirement trends, proactive pitching of ideas
  • Social media
  • Guest Articles
  • Copy writing
  • Case Studies
  • Media Visits
  • Award Entries
  • Crisis Management
  • Industry profiling

Results

2019: 88 items of media coverage, Equivalent media value £127,248

Spokespersons for Rangeford Villages Angela McKimmie and Howard Nankivell have become trusted sources for comments on the Retirement Property Market and frequently share their insight with the national and regional media.

The village sold out phase 1 according to targets and has now expanded into subsequent phases.

In 2019 Wadswick Green won silver for Best Retirement Development in the What House? Awards.

This includes coverage in:

  • National Papers, including Daily Mail, Daily Express, Daily Telegraph
  • Regional papers, including Wiltshire Living, West Wilts Magazine, Town Crier, Wiltshire Times
  • Online Media, including Mail Online, Telegraph Online
  • Property Press, including Showhouse, WhatHouse?, MoveTo, Your Home
  • Radio broadcast, including BBC Wiltshire, Heart Radio