Case Study

Mickle Hill – Later Living Village

Overview

Located only 5 minutes away from North Yorkshire Moors, Mickle Hill allows resident to both remain within easy reach of their family and friends and to benefit from a wide range of amenities specifically catered to them. The village’s entertainment hub boasts a cinema, a hair and beauty salon, a gym, a spa, a library, a convenience shop and a café bistro. Mickle Hill promotes an independent lifestyle, with all 168 apartments and bungalows boasting their own front door. Professional help and healthcare is available at all times on site, operating 24/7.

We have been working with Mickle Hill since 2017.

Campaign Objectives

  • To raise awareness of the village and the lifestyle it offers
  • To drive sales leads
  • To position Rangeford Villages, the developer behind Mickle Hill, as a leader in the Retirement Property Market in the UK
  • To help overcome misconceptions about the village locally

Activities

  • Media Relations
  • Comments on retirement trends
  • Guest Articles
  • Case Studies
  • Media visits
  • Local initiatives with the community

Results

2019: 51 items of coverage, AVE £53,922,

Spokespersons for Rangeford Villages Angela McKimmie and Howard Nankivell have become trusted sources for comments on the Retirement Property Market and frequently share their insight with the national and regional media.

This includes coverage in:

  • National Papers such as The Sunday Times, Daily Mail, Daily Telegraph
  • Magazines including MoveTo, Your Home
  • Regional papers such as The Yorkshire Post, Yorkshire Life, Living North
  • Online Media such as Mail Online, Telegraph Online
  • Property Press, including The Yorkshire Property Guide,Showhouse