The Algarve is the southernmost region in Portugal framed by a 200km coastline. Known for its promise of more than 300 days of sun per year, the region is home to award-winning beaches, authentic gastronomy and a range of outdoor activities from surfing to cycling, walking, and birdwatching that attracts thrill seekers, nature lovers alike. The Algarve’s 16 municipalities offer traditional and distinct experiences that allow for visitors to discover its rich heritage as a region.

The Algarve Tourism Bureau is the only organisation appointed by the Portuguese National Tourism Board to promote the Algarve Region and its touristic products.

We have been working with the Algarve Tourism Bureau since 2018.

• Develop media interest and awareness of the Algarve brand and destination.
• To increase awareness amongst UK and Irish travellers of the activities on offer in the Algarve beyond the beaches and golf such as the gastronomy, walking, cycling and nature.
• To help generate holiday bookings in the region.

• Media Relations
• Crisis Management
• Themed media and influencer visits
• Newsletters
• Social Media (Facebook)
• Themed holiday round ups
• Competitions (In Print, Broadcast)
• Market Evaluations and Reports
• Liaison with region’s partners

2019: 1776 items of coverage, AVE £14,182,904

This includes major features in:

• National Papers such as The Sunday Times, Daily Mail, Daily Telegraph
• Magazines including Lonely Planet, Cosmopolitan, Red, Wanderlust, Sunday Times Travel
• Regional papers such as Evening Standard, Western Mail, Manchester Evening News
• Food Titles such as Food and Travel, Sainsbury’s Magazine
• Online Media such as Mail Online, Telegraph Online
• Broadcast media such as BBC Radio Lincolnshire
• Trade Titles, including TTG, Travel Bulletin, Selling Travel

We organised competitions to win a holiday with print titles such as Lonely Planet, as well as TV programmes such as ITV’s Loose Women and This Morning that featured Algarve over a 2 week period over multiple competition slot broadcasts reaching an audience of 8.8 million.