Cap Maison is a family run boutique villa resort located in the north west of St. Lucia with an enviable cliff top location offering majestic sunset and panoramic views.

The hotel features the award-winning restaurant, The Cliff at Cap, with Caribbean Chef of the Year Craig Jones; a spa, access to a beautiful beach known locally as “Smugglers Cove”, and a beach bar & grill called The Naked Fisherman.

P1 Communications has been working with Cap Maison since 2011.

• To raise awareness of Cap Maison and its restaurants
• Raise awareness of St Lucia as a destination
• Differentiate Cap Maison from competitor hotels
• To drive sales of holiday bookings

• Creating innovative and quirky holiday experiences
• Influencer visits
• Media visits (individual and hosted group press trips)
• Celebrity endorsement
• Guest Chef Series
• Local initiatives with the community
• Working with trade partners including the St Lucia Tourist Board and tour operators

2019: 95 items of coverage, AVE £343,640

P1 Communications has generated extensive coverage across nationals, regional papers, trade titles, travel magazines, lifestyle magazine, online publications, tv and radio. Highlights have included:

• National Papers such as The Sunday Times, Daily Mail, Daily Telegraph, Metro
• Magazines including Harper’s Bazaar, The Lady, BRIDES, Good Housekeeping, BOAT International
• Regional publications and radio such as Evening Standard, Staffordshire Living, BBC Radio Sussex and Surrey, Brighton Argus
• Online media such as Mail Online, Telegraph Online, Country & Town House, Conde Nast Traveller

Other highlights have included coverage on Inside Luxury Travel, a TV channel which airs in over 120 countries in 21 languages to over one billion households.

In order to increase exposure of Cap Maison as a luxury wedding/honeymoon destination P1 created a new honeymoon package and arranged a media lunch to launch it in London.

P1 has arranged for a number of high profile British chefs to be a guest chef at the hotel, and co-ordinated publicity around it.

P1 has also managed a number of celebrity guests to visit Cap Maison, including most recently the British actress Anna Friel.