Case Study
Heritage Resorts and Veranda Resorts, Mauritius
Overview
VLH are a leading hotelier in Mauritius with eight hotel and villa properties on the island. The five star hotels in the south are Heritage Le Telfair, Heritage Awali and Heritage The Villas. All properties are located on the 2,500 hectare estate of Domaine de Bel Ombre. From facilities like the 18th century chateau that offers fine dining, to the award winning 18-hole golf course, the group offers timeless luxury and emotive holiday experiences.
Sister properties under the Veranda Hotels banner are small and charming 3 and 4-star hotels that offer visitors the chance to go ‘Deep into Mauritius’ with their brand promise of showing them the culture, food, heritage and community of Mauritius with a comprehensive array of authentic activities.
VLH have been a client since 2010.
Campaign Objectives
- Raise awareness of the hotels and the experiences that can be enjoyed during a stay
- Generate positive media coverage in a variety of media
- Generate online reviews via influencers and social media
- Develop brand alliances that help raise awareness amongst key groups
Activities
- Media relations
- Arranging press and influencer visits
- Brand alliances with leading companies such as American Golf
- Development of creative ideas for generating publicity
- Arranging media interviews and attendance at events
- Campaigns to specifically raise awareness of events such as the annual Wellness Festival and bi-annual Mauritian Open Golf Tournament
- Arrange fashion shoots with leading lifestyle titles
- TV competitions
- World Travel Market Support
Results
Over 10 years we have averaged approx.130 items of media coverage each year with an average media value of £525,000 per annum.
This includes coverage in:
- Nationals – The Daily Telegraph, Forbes, The Sun, Daily Mail, Daily Express, Daily Mirror, Mail online
- Regionals – Metro, Scottish Sun, Irish Independent
- Lifestyle – Family Traveller, Tatler, Woman & Home, Sunday Times Travel Magazine, Stylist, Cosmopolitan, Marie Claire, Good Housekeeping
- Trade – TTG, Travel Bulletin, Selling Travel
- Golf – Sky Sports, Golf Monthly, Golf Digest, Women & Golf
Other highlights have included
- Arranging for Joe Wicks, the no.1 fitness influencer to visit Heritage Le Telfair and do his daily HIIT sessions live from the beach. It resulted in 13 million views.
- Collaboration with the no.1 golf retailer American Golf, resulting in in-store branding, TV coverage, sponsorship of competitions in the UK and a final tournament in Mauritius.
- Fashion shoots with Women & Home and TV Competitions on ITV.
- Press trips on themes such as ‘Wild Wellness’ and ‘Deep into Mauritius’
